We have implemented the use of the Buyer Persona approach developed by the Buyer Persona Institute to crete a stand-alone product to sell as an offering/entice potential clients towards a full engagement. The scope of work includes 5 buyer interviews + built out Buyer Personas + workshop.
This approach goes beyond the standard buyer persona which is really a buyer profile, and is focused on what drove the purchase. We seek to strengthen the alignment between marketing and sales through Buyer Interviews with customers who have recently gone through the Buyer’s Journey for your Products / Services, aimed at understanding the Ideal Customer Profile (ICP).
The following video and steps provide a better understanding of the Buyer Persona approach, so please review them thoroughly.
Note: In order for the CMO to offer this service to potential or existing clients, they must have completed the Buyer Persona Certification and provide certificate of completion to Fanny Ramos.
- Landing Page
- Buyer Persona Sales Deck
- One-Pager
- Step-by-Step Guide (kick off call instructions, sample request email, sample aggregator and sample buyer persona deck)
- Buyer Persona Report Template
- Buyer Persona Insights Aggregator Template
- Sample Buyer Persona Report
- Sample Insights Aggregator
- Buyer Interview Request Email
- Buyer Persona Interview Guide
- Tips for Choosing Quotes and Finding Patterns